Profile Bancheri din Romania



Madalina Dubiczki

director Marketing Citibank Romania

CV:
Marketing director Citibank

January 2009 – Present

• Member of the Consumer Senior Management Board. Vicepresident
• Representing marketing department in the international relationships with Citigroup London and New York headquarters and with various Citi international bodies; representing Citi in relationship with large 3rd party service providers such as Alico, Mediaedge, Publicis, Acorn Marketing and Research, Research International;
• Participated actively as leader or contributor in new business initiatives: launched non-life insurance benefits for cards customers, cards distribution by alternative channels (such as AIG), loyalty programs implementation.
• Designed, implemented and manages the benefits packages for cards customers as well as the privileges for Citigold (and private banking) customers. Negotiated deals such as special airport lounge access for Citigold customers.
• Developed communication and distribution strategies and implemented them for all retail banking products: assets, liabilities, insurance, investments. (Full ATL and BTL campaigns; events; creative concepts developed – available on request)
• Responsible for the annual marketing budget related to the product group. Managed annual budgets of over 5 MM.

CitiFinancial Marketing Director Citigroup
January 2006 – January 2009 (3 years 1 month)

• Member of the Consumer Senior Management Team, developed and implemented product strategy for consumer loans and liabilities
• Led product development of assets products, credit insurance and provided input for credit cards.
• Developed a loans portfolio of more than 200 MM USD. Managed from the product perspective a liabilities start-up business of 60 MM USD.
• Represented marketing department in the international relationships with Citigroup London, New York and Dallas headquarters and with various Citi international bodies; represented Citi in relationship with local and international 3rd party service providers; managed or participated in international projects with high visibility and importance
• Developed communication and distribution strategies and implemented them. (Full ATL and BTL campaigns; creative concepts developed – available on request)
• Responsible for the annual marketing budget related to the product group. Managed annual budgets of over 5 MM

Product Manager Citibank Romania SA
February 2003 – January 2006 (3 years)

· contribute to the loans product program by performing market research, elaborating pricing structure and product specifics;
· monitor relations between credit and sales department with the view of determining product flaws;
· organize and supervise marketing campaigns for the loans promotion; maintain relationship with the marketing agencies and with the research agencies
· analyze sales results, campaign results, portfolio segmentation, etc.
· monitor the bidding processes for all vendors, evaluating vendor services and relationship

Personal Banker Citibank Romania SA
2001 – 2003 (2 years)

Educatie

Chartered Institute of Marketing
Postgraduate Marketing Diploma, Marketing
2009 – 2009

SNSPA Bucharest
Master Degree, Communication and Public Relations
September 2003 – June 2005

Academia de Studii Economice din București
BA, Finance and banking
1998 – 2002

Academy of Economic Studies
BS, Finance and Banking
September 1998 – September 2002

Interviu:
"In momentul de faţă criza financiară nu a avut nici un impact asupra dobanzilor, consumatorul beneficiind de aceeaşi structură a dobanzilor pe toată perioada imprumutului",a declarat Mădălina Dubiczki, director Marketing Citibank Romania.

Condiţiile contractuale sunt foarte importante şi sunt respectate cu stricteţe declară Mădălina Dubiczki:

"Citibank Romania a decis să nu modifice dobanzile pentru că ne păstrăm angajamentul luat faţă de clienţii noştri, condiţiile contractuale cu care incepem relaţia cu clientul nostru sunt menţinute pe toată perioada imprumutului şi dorim să păstrăm acest angajament pe toata perioada imprumutului", a mai adăugat Mădălina Dubiczki.

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