Bancherul - BANCI / ENGLISH / The Crédit Agricole branches in Romania are celebrating the new identity

The National Day of France, celebrated on 14th of July 2012, was a special occasion to mark the finalizing of the rebranding process for all Crédit Agricole branches in Romania, said the bank in a statement.

The rebranding process, by adopting the commercial name and logo of Crédit Agricole, took place in only two weeks after the National Bank of Romania has approved the share acquisition of the Emporiki Bank‘s subsidiary in Romania by Credit Agricole S.A and in one month since the signature of the agreement between the two banks was announced.

The event, celebrated in the branches in this week, covers the internal communication side, for the employees, and the external one, by having a special French Corner for the clients in each branch.

“We wanted to share the joy of the rebranding together with our colleagues and our clients. This is why the National Day of France is the best occasion to double the symbolism of the rebranding process. The accessories that the employees of Crédit Agricole will wear this week, including top management, are the best statement in celebrating these events with our customers. More than that, we have created special offers for our clients for saving and premium package products”, Mr. Pierre Martin, CEO, has declared.

The official name of the bank will be changed in Credit Agricole Bank Romania at the end of August; after all necessary legal processes will be accomplished.